It’s really a simple yet most effective way to tell about your company or website where you can differentiate yourself from your competitors. It also has one of the best about pages on the web right now.ĬoSchedule nicely mapped out their company history which looks something like this.Īs you can see, they are showing an easy to digest and really appealing mapping structure to illustrate their company starting from the launch to their major milestones and so on. Here are some of the best about us page examples that you can refer while creating them in 2023.ĬoSchedule is one of the best marketing project management platforms which offers all-in-one editorial calendar for planning, promoting and executing your content strategy. Above all, this page helps you put a face to your business (where you can feature the founders along with the people on your team).You can also explain how to get in touch with you or your team (where you can share contact information, maps, social media profiles and so on).You can use it to describe what kind of content or products you’re going to create and promote.This us page helps you engage with your website audience (where you can tell why you started it and how it can help them).Communicate the story of your website or business. If you’re still wondering why should you care so much about creating a perfect page, here are few benefits of it. If done right, you can turn these pages into a high converting pages which can generate more leads, email subscribers and even sales. It also gives you an opportunity to express yourself, your brand or website. Yes, starting a blog is easy but the real work starts once you launch it. People who visit your site, spend some time on it would definitely want to read your about page if your content or products are interesting. Whether you know it or not, for most blogs and websites, about us page is one of the highest traffic generating pages. Ultimately the goal is to drive sales by building trust.Before we get into the details, let’s first talk about the importance of these pages. Your About Us page should drive sales by highlighting your major selling points to curious shoppers, enabling them to connect with your brand and leave a lasting positive first impression. Your target customer will check whether they share your company’s mission and core values when deciding to make a purchase. 73% of shoppers care about the company and not just the product when making a purchase. This makes the About Us page of your online store one of the most important pages of your website. Because site visitors are interested in the brand story, use the About Us page as a page for store storytelling and to inspire trust. 52% of consumers said the first thing they wanted to see when they landed on an online store was an About Us page. There is real-life demand for a unique story. In the book “Likeonomics”, Rohit Bhargava argues that: “There is a real ROI to likeability, and exactly how big it is will amaze you.” Your About Us page can directly impact your company’s success by connecting with your potential shoppers on a personal level. This company story and individualization is particularly valuable for an online store that is selling products that are offered by other stores. Potential customers place a lot of value on price, customer service and the delivery experience, however the company’s story can be one of its biggest selling points. With competition becoming increasingly fierce, an About Us page can help a business gain a competitive advantage. ECommerce retail sales are rapidly expanding, with the US market alone forecast to grow 16.1% in 2022, reaching over USD $1 Trillion.
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